Logistics with Heritage and Modernity
FIRESTONE LDN is transforming the West Cross Industrial Park offer on Golden Mile London into a state-of-the-art logistics and distribution hub. Strategically located in a prime London area, this new HQ facility blends art deco heritage with cutting-edge design to meet contemporary operational needs. With availability from Q4 2025, Firestone LDN is a new iconic landmark that combines functionality with architectural elegance.
Vision
The vision behind FIRESTONE LDN is to create a high-performance logistics headquarters that caters to the demands of modern supply chains while celebrating the site’s historical identity. By integrating heritage-led design elements with advanced infrastructure, the development aims to offer a distinctive environment that supports operational efficiency, sustainability, and employee well-being.
Masterplan Details
The comprehensive masterplan showcases a strategic layout that optimises space for logistics operations while offering room for future expansion. Key features include:
>Heritage-Led Design: Respecting the art deco legacy of the site, the design seamlessly integrates historical influences with contemporary architectural standards, ensuring a unique aesthetic appeal.
>High-Spec Logistics Facility: The warehouse and office spaces are tailored to accommodate the evolving needs of modern logistics, featuring a clear height of 15m, 6 dock level loading doors (plus 2 Euro dock level), and flexible office layouts.
>Room for Expansion: With the option to add a mezzanine for additional storage or an extra office floor, the site offers scalability to adapt to future business growth.
Sustainability and Innovation:
FIRESTONE LDN is committed to sustainability, targeting Net Zero Carbon in Operation with the following initiatives:
>All-Electric Building: Designed for minimal environmental impact with integrated photovoltaic panels.
>BREEAM ‘Excellent’ Rating: Ensuring high standards of environmental performance.
>EV Charging Points and Rainwater Harvesting: Supporting a green operational footprint while enhancing employee amenities.
>Biodiversity Net Gain: Landscaping that contributes positively to the local ecosystem.
Community and Economic Impact
FIRESTONE LDN is designed to stimulate local economic growth by attracting new businesses and generating employment opportunities to Golden Mile London. The revitalization of this historical site will contribute to the cultural and economic fabric of the district, reinforcing its status as a strategic logistics hub in Greater London.