IMG (International Management Group) is a global sports, entertainment, and media company that manages talent, events, media rights, and marketing across a wide range of industries. Founded in 1960 in the United States by Mark McCormack, IMG initially focused on representing top professional athletes, including golfers like Arnold Palmer, and later expanded into other sports, fashion, events, and media. IMG has a significant office at Chiswick Park.
Today, IMG operates across several areas:
- Talent representation – managing athletes, entertainers, and models.
- Event management – organising major sporting and fashion events globally.
- Media production & distribution – producing content and managing broadcast rights for sports and entertainment.
- Licensing & marketing – developing brand partnerships and sponsorship deals.
IMG is now part of Endeavor Group Holdings, a global entertainment, sports and content company, giving it expanded reach in events, media, and talent management. Its global offices, including in London, New York, and Los Angeles, serve a wide range of professional clients and events worldwide.
It is best known for managing high-profile athletes, producing major sporting events like the Miami Open, and operating IMG Models, one of the world’s leading modelling agencies.
IMG Insights, notably their annual Digital Trends report, is well worth a read.