JCDecaux is a major French multinational outdoor advertising company and one of the largest in the sector worldwide. Founded in 1964 by Jean-Claude Decaux, the group pioneered the concept of advertising-funded street furniture — such as well-maintained bus shelters, information panels and other urban fixtures — financed entirely through the sale of ad space. Its UK HQ is on Golden Mile London.
Today JCDecaux operates in more than 80 countries across six continents, with a network of over a million advertising panels that reach hundreds of millions of people each day. Its business is built around three core areas: street furniture advertising (bus stops, kiosks), transport advertising (rail, airport signage) and billboard/outdoor advertising.
The company’s model often involves partnering with cities and transport authorities to provide and maintain urban amenities — with the cost subsidised by the advertising revenues they generate — making JCDecaux a familiar presence in public spaces like bus shelters, rail stations, airports and major streets.
To support fast-growth potential brands they run JCDecaux NURTURE. JCDecaux support non-profits through their Community Channel programme. And in London Borough of Hounslow they support start-ups through the Advance for Growth competition.