SEGA is a Japanese multinational company best known for video games, arcade machines, and gaming consoles. Founded in 1960 as Service Games, it originally focused on coin‑operated machines and entertainment products. Today, SEGA is primarily a video game developer and publisher, creating iconic franchises such as Sonic the Hedgehog, Total War, Yakuza, and Persona.
SEGA has offices and studios worldwide with its UK HQ in Chiswick Park. Its operations span console games, PC titles, mobile gaming, and arcade operations and SEGA continues to influence gaming culture globally through software, digital distribution, and arcade experiences.
The company is now recognised for innovative game design, classic franchises, and contributions to both console and arcade gaming, maintaining a strong presence in the international video game industry.