The Pokémon Company is a Japanese media franchise management company responsible for managing the global brand of Pokémon, one of the world’s most successful and recognisable entertainment franchises. Founded in 1998 as a joint venture between Nintendo, Game Freak, and Creatures Inc., it oversees all aspects of the Pokémon brand, including video games, trading cards, television shows, movies, merchandise, and mobile apps.
The company’s main responsibilities include licensing the Pokémon brand to third parties, coordinating marketing campaigns, and producing animated content such as the long-running Pokémon TV series and feature films. It also manages the Pokémon Trading Card Game, organizing tournaments and competitive play globally.
Operating internationally, The Pokémon Company has subsidiaries like The Pokémon Company International to handle Western markets, ensuring consistent brand management and expansion across games, merchandise, and media.