Unit 1 Studio is a creative studio based on Golden Mile London developing new solutions to enable hybrid concerts, which blend the energy of live, in-person shows with the reach and creativity of virtual experiences. These experiences are quickly reshaping how fans connect with music.
These events break down barriers of geography, cost, and even health. A fan can be in the arena, another can join from halfway across the globe, and both can share the same experience. With avatars, AI, AR, and VR, artists can extend the show beyond what’s physically possible, including the ability to travel back in time.
Hybrid concerts also unlock new revenue streams (global ticketing, exclusive digital content, sponsorships), and they’re greener. An avatar residency is less wear and tear on artists AND the planet.
Unit1 Studio was recently featured on the BBC Tech Now show.