Brentford’s skyline has regained one of its most iconic landmarks as the Gillette Tower and its neon-lit clock have been fully restored, marking a significant milestone in the redevelopment of the Gillette Building. The careful restoration of this historic structure, which has stood as a beacon on the Golden Mile since the 1930s, ensures that its Art Deco elegance and striking presence continue to define the area.
This restoration forms part of a major redevelopment project for the wider Gillette Building site, with a planning application submitted to Hounslow Council. The proposed plans, detailed at gillettebuildingstudios.co.uk, outline a vision to transform the site into a modern hub for creative industries, bringing new opportunities for film, TV, and media production while preserving its historic fabric.
A Landmark Restored
The Gillette Tower has long been a beloved feature of the Great West Road, originally serving as the centrepiece of the Gillette Company’s UK headquarters. Its distinctive neon-lit clock, a familiar sight to residents and commuters, had dimmed over the years, but thanks to meticulous work, it now shines once again. The tower’s architectural details, lighting, and structure have been carefully restored to ensure it remains a symbol of innovation and heritage for generations to come.
A Vision for the Future
The wider redevelopment of the Gillette Building Studios will provide a state-of-the-art creative workspace, contributing to the Creative Enterprise Zone in Hounslow. The proposals include high-quality film and television studios, flexible working spaces, and amenities that will support the growth of the creative sector in West London. The project aims to create new jobs, attract investment, and reinforce Brentford’s position as a key location for media production.
Next Steps
With the planning application now under review by Hounslow Council, the next stage of the project will focus on securing approval and beginning construction on the Gillette Building Studios. If approved, this development will not only bring new life to an iconic site but also play a crucial role in the ongoing revitalisation of the Golden Mile.
As Brentford celebrates 100 years of the Great West Road, the restored Gillette Tower stands as a reminder of the area’s rich industrial past while signalling an exciting new future for creative industries in West London.